Our Founder

Brambly Trails was founded by Jen Heelis, whose move away from city living reshaped her family’s rhythm and sparked a greater appreciation for time spent outdoors. With three children who love being out in the fresh air, Jen found herself drawn to the simple moments that unfold when families head outside.

After years spent discovering and championing brilliant retail brands across the UK and beyond, Jen felt a growing desire to bring her favourite outdoor finds together in one place. She imagined a thoughtfully curated store that reflected real family living - practical, beautifully designed products that support the way families actually explore the world.

That vision became Brambly Trails.

Drawing on both her professional experience and her life as a mum, Jen curates outdoor clothing, accessories and lifestyle essentials for children and grown‑ups alike - all chosen for practicality, thoughtful design and everyday use.

"Brambly Trails was created to celebrate the everyday moments spent outside - the simple adventures that become part of family life" - Jen, Founder - Brambly Trails