Additional Cookie Policy
Marketing and Advanced Data Sharing
We use advanced tracking technologies to improve our advertising effectiveness and provide a more personalised shopping experience. This includes the use of the Meta Pixel (Maximum Tracking Tier) and Meta Conversions API (CAPI), as well as Google Ads Services.
- Server-Side Tracking & Advanced Matching: Unlike standard cookies, we use "Server-Side Tracking" to communicate directly with advertising platforms. When you interact with our store, we may share hashed, pseudonymised information (such as your email address, phone number, name, or location) with Meta and Google. These platforms use this data to "match" your visit to your social media or search profile to optimise our ad delivery and measure performance.
- What this means for you: This allows us to show you relevant ads based on your interests and ensures we do not show you ads for products you have already purchased.
- Your Control and Opt-Out: You have the right to opt out of this data sharing.
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On our site: You can manage your preferences through our Cookie Consent Banner by declining "Marketing" or "Targeting" cookies.
- Browser/Platform level: You can opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.
- Specific Platforms: You can manage your ad preferences directly within your Facebook Ad Settings and Google Ad Settings.